Three Important Reasons You Want to Create a Business Continuity Plan Today
- Brandt Ball
- May 3, 2022
- 1 min read
Updated: Jul 27, 2022

A business continuity plan is the blueprint you need during an emergency to keep your business running smoothly. If you don't already have one, here are three key reasons why you should focus on creating one ASAP.
1. It Helps Retain Clients
As a business, if you have problems functioning, it will affect your clients. For example, suppose your servers are down, or your supply-chain mechanism is affected. In that case, you won't be able to fulfill your promise to your clients. Even worse, in some situations, you may not be in a position to communicate about the crisis to your clients, adding to their frustration. A business continuity plan addresses these issues beforehand and can help reduce client dissatisfaction.
2. Salvaging Brand Image and Reputation
There are certain events that end up affecting only your business. For example, ransomware attacks, virus attacks, data leaks, etc., Having a business continuity plan that caters for such events can be a blessing in times of crisis.
3. Minimizing Revenue Loss
A business continuity plan can minimize the revenue losses that occur due to a crisis that interrupts your business operations.
In short, a business continuity plan helps minimize the impact of the crisis on your client relations, your brand image, and your revenue by equipping you with a plan to handle the situation.

Not sure how to create a business continuity plan? The pros at Standard I.T. Security are here to help. We have helped Nashville SMB's create business continuity plans in the hospitality, law, medical, and professional services sector. Schedule a consultation today to get started. https://meetings.engagebay.com/Brandt
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